Handmade Burger Company
Handmade Burger Company

Brand & Marketing
SWOT Analysis
Menu & Pricing
Key People
Key Suppliers


Premium-burger brand specialising in handmade items made with carefully-sourced ingredients.  Casual and simple, the outlets are located on High Streets and in high-footfall shopping centres, attracting families and young adult shoppers.  Offering a menu of over 40 burgers, Handmade Burger Company serves both traditional and more creative options.

Cuisine: Premium Burger
Category: Fast Casual
Service style: Semi Counter Service
Parent company: Sargeant Partnership Limited
Head office: 18 Vittoria Street
Victoria Works
B1 3PE
Head office telephone: +44 (0)1213 742 496
Company background: Handmade Burger Company opened its first restaurant in 2006 at Brindleyplace in Birmingham.  Founded by Chris Sargeant with the help of his two brothers, the premium burger brand operates under the Sargeant Partnership.  The company has expanded throughout The Midlands, The North and Scotland.
Ownership: Company Owned
First UK store opening: Brindleyplace, Birmingham
Website: www.handmadeburger.co.uk

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