Smashburger announces UK plans.
US burger chain, Smashburger, is set follow in the wake of Shake Shack, Five Guys and Fatburger, as it confirms its transatlantic expansion plans. The 310 outlet strong brand has signed a partnership with AL Ventures Ltd to target 35 UK openings in the next few years.
The brand will not only have to contend with its fellow US burger chains, but will also have to steal market share from well established UK brands including Byron and GBK. However, Allegra believes that the brand is well positioned to tap into the ongoing better burger boom and expects consumer demand for premium burgers to remain high.
YO! Sushi launches spring menu.
Innovative sushi brand, YO! Sushi, has launched its latest menu featuring a range of Japanese craft beer. The spring menu also includes a new seabass ceviche, vegetarian pumpkin Katsu curry, Miso Dumplings and a Beef Curry.
YO! Sushi has added two craft beers, the Kagua Craft Rouge and Kagua Craft White, in line with the ongoing craft beer trend. The addition of craft beers may also be a move to widen appeal to male consumers, as the brand typically appeals to health conscious and female demographics. 2015 is set to be an active year for YO! Sushi, due to the recent partnerships with delivery service Dinein and travel operator SSP.
Tampopo reports losses
Tampopo, the five-strong Asian brand, reports pre-tax losses amounted to £173,000 in the year to 30 June 2014. Turnover increased to £6.9m.
Sites in Manchester and London were negatively impacted by building works on the Metrolink and Crossrail developments. The brand is well-positioned to improve performance this year, with an offer that taps into increasingly popular South East Asian food at competitive price points.
Byron exceeds £50m turnover in 2014
Upmarket burger chain, Byron, saw turnover grow to £55.2m in the 12 months to 29 June 2014, with sales increasing by 35% from the previous year. Pre-tax profit also increased from £4.4m to £5.6m.
The Tom Byng led company opened 10 sites over the year, securing its first Scotland site in Glasgow. Byron recently surpassed the 50 outlet mark, and has outlined plans to open 10 sites a year going forward. The brand has been well positioned for the enduring premium burger boom in recent years, but will face growing competition as newer entrants, including MeatLiquor, Honest Burger and Shake Shack, ramp up expansion.
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